Increasing over the next nine months you will be expected to demonstrate your knowledge of Real Businesses. what you will have to show is how big businesses work, competition in industries and how businesses tackle certain situations.
You task is to start to get some information about two of the following industries:
Leisure and tourism (especially airlines and hotels)
Manufacturing industires
Pharmaceuticals
Banking and Insurance
General Retail
Do not pick an industry because you like it. Pick industries because you can get information from the internet, newspapers, etc.
So mwhat do you need to know?
Initially, who are the major players in the industry; annual sales; foreign competitors; and, what are the companies doing. Focus on large plcs!
Deadline for initial research: Monday 13 September 2010
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